Training courses provide passive income and scale your business. An instructor can teach many people simultaneously through an online video training program.
Some companies make millions of dollars from online video course creation. Companies capitalizing on courses stand to benefit from the growing industry.
Experts project e-learning will become a $457.8 billion industry by 2026. It’s not too late to create courses and embrace the opportunity.
We’ll share the step-by-step process of creating your first online video course.
Table of Contents
Come Up With the Online Video Course Idea
The first step to creating a course is to come up with an idea. While this sounds simple enough, some ideas have more potential than others.
Consider how the course should align with your business. Some people want their course to get new clients for their social media services.
These course creators should create courses around social media. They should demonstrate their expertise while telling students about their services.
Some people view the training course as the business. These instructors have the end goal of turning prospects into students. They should look for high-demand skills with a relatively low supply of courses.
Instructors with large audiences can benefit from high-demand course topics with stiff competition. You can create a business around your course in the future. Let your objectives lead you to the right course idea.
Curriculum Development
A course idea is the starting point, but it’s not enough to start creating videos. The next step of online video course creation is curriculum development.
You’ll have to lay out course sections and video topics for each section. Think of your course as a book. Many books use a table of contents to layout ideas.
A course’s curriculum acts as the student’s GPS. Students can navigate through your course and understand what they’ll get before enrolling.
Start your curriculum development by writing ideas as they come to mind. This brain dump exercise will provide an unorganized array of video topics.
Instructors organize those ideas into sections after completing the brain dump. Developing the curriculum provides you with direction as you produce videos.
The curriculum enables you to use proper segues between sections. This extra preparation creates a higher-quality course.
A better student experience may result in more clients for your services. Students may also opt to buy multiple courses that you provide.
Create the Videos
Curriculum development leads to video creation. Students will expect videos in your course. You can add other documents later, but videos remain the priority.
You can create videos using various methods. Some people record talking head videos where they appear on camera.
Not everyone likes the idea of showing up on camera. Luckily, this fear won’t stop you from creating a course.
Some instructors and businesses make significant income through screen tutorials. You can record your screen and talk over it.
Think of an in-person slideshow presentation. The speaker presents their topic but leans on their KeyNote or PowerPoint slides.
You can create slides, have them show up on the screen, and hide your face. You can follow these instructions to record your screen for videos.
Some instructors create a few videos each day. Others prefer to bulk create new videos. They pick 1-2 days per week and dedicate those days to video production.
The bulk production method gives you the rest of the week to focus on other tasks. The daily video grind breaks it into small, manageable chunks.
Every instructor should try both of these approaches to figure out what best works.
Edit Videos
Most videos don’t get recorded in one take. You may make a mistake during the video and have to splice clips.
Some people edit their videos to incorporate more visuals, music, and other elements. It’s best to take a simplistic approach for your first course.
Focus on the bare minimums. Remove any mistakes and focus on getting your course out to the world.
You can change the videos later if your course takes off. Instructors make the mistake of over-investing time into courses before launching them.
Do minimal editing at first. You can always make changes later.
Upload Videos and Publish Your Course
Upload videos to your course after editing them. You can use resources like Teachable, Udemy, and SkillShare to publish your course.
Other instructors prefer to keep everything in-house. They create a membership portal for their courses and upload their videos to Vimeo.
The in-house method is the most difficult to pull off, but it also gives you the most control. Teachable also gives you considerable control for a monthly fee. Udemy and Skillshare are free to use, but you don’t have as much flexibility.
Upload videos after you complete an editing session. You don’t want to lose videos on your computer or wait for everything to upload properly. However, you don’t want to constantly go back and forth between editing and uploading.
Edit the videos first, and then upload them after your editing session.
Create Multiple Courses
Most businesses and instructors don’t stop at a single online video course. They create video course series to expand their market share.
Multiple courses also enable returning customers. Some students will want to buy more of your courses. Give them that capability.
You can use online courses to expand business segments and create new ones. The e-learning industry is rapidly growing, and a course is the best way to get your piece of the pie.
Want to learn more about creating online video courses? Continue reading our blog for more insights.