Advertising is nothing new to businesses, but the way it is all continually evolving can make it really challenging at times to try and keep up. In fact, did you know that the first recorded advertisement was launched over five thousand years ago?
But since that time, our society, in general, has evolved tremendously and our pace of life is much faster than ever before. We are always on the go, with so many planes, trains, cars, and movement happening on a daily basis. In line with this advancement is the ways in which brands advertise to their intended audiences.
One of the biggest advertising challenges for decades has been trying to get in front of the right people at the right time—and not only that but creating campaigns that are engaging enough that you can capture their attention as well.
This is why one of the most impactful OOH media options out there for businesses to utilize is train advertising. Not only does it allow for you to get a high impact in terms of the number of people who will see your advertisement, but is in a location that equally allows you to capture their attention.
If you are considering making the most of train advertising, then look no further than right here. We have rounded up the top strategy tips and all you need to know when it comes to making the most out of your train advertising opportunities.
Table of Contents
Defining Train Advertising
Now that the lockdowns are in the past and people are on the go again, so is commuter train ridership. In fact, more people than ever are looking to trains as a means of transportation so that they can save money on their commute in this crazy economy. Train advertising has always been a traditional form of OOH media placements. And now, with the rise in ridership, there is no better time to make the most of it.
Train advertising allows you as a brand to place your ads throughout the physical train and the train station as well. Depending on the actual design of the train, you can put your posters or digital ads in each of the cars on the train. You can also use the train platform area as well to display your advertisements.
Targeting Consumers Repetitively
Similar to the other types of transit advertising available, train advertising allows you to target commuters and tourists who are going to be waiting for various periods of time for their intended destination. Train ads give them something to look at and absorb, meaning that they are some of the highest-quality audience targets out there in terms of message consumption.
One of the biggest benefits to train to advertise is the fact that many of the commuters ride the train daily, meaning that they will repetitively see your message. In the world of advertising, repetition is key and trained advertising really allows you to do just that.
Most commuters go into the office at least 3-4 times per week, meaning they will be seeing your train advertisements just as much. This is a huge opportunity to really let your advertising message sink in and convert audience groups to actual consumers of your brand.
Types of Ads on Trains
There are many different options when it comes to advertising on trains. You can decide based on what makes the most sense to your budget and the type of ad message you want to display. Here are the common options when it comes to ads on trains.
1. Backlit Dioramas
Essentially a backlit diorama is a digital billboard normally located near the train platform. Your static ad is displayed in a backlit box that allows you to really capture the attention of the train commuters and also brighten up the station. It is an effective and affordable option for train advertising and the dimensions are large enough that you can use powerful imagery to also get your message across.
2. Sheet
Another option when it comes to train advertising is to take advantage of two-sheet ads that are placed on the train station walls. This is one of the best options for those wanting big brand exposure.
3. Digital Video
Many train stations and trains themselves have LED screens that allow for digital advertising placements. These are one of the most impactful ways to get commuters’ attention and can be done through the combination of both imagery and video. This is normally one of the biggest and most impactful options if the budget allows it.
4. The Train Exterior
Similar to a bus wrap, trains can be wrapped with advertisements too. Especially for light rail trains, this option gives a big eye-catching option for advertising space.
Conclusion
With so much to benefit from, why not take advantage of train advertising for your campaign?